I'm looking forward to leading this tribe—aptly titled Gaia Greetings (hello, we're all connected!)—because I am truly beginning to understand the power in passion and the joy in belonging to a group of people who are like minded.
I was equally inspired by a meeting I had with Jasmine Fitzwilliam—a sweetheart of a person, a dear friend, an uber talented individual—who just happens to be Gaia Greeting's brand identity designer.
It was the third or fourth time the topic of letter writing had come up in conversation in recent weeks. Jas had actually saved up to buy an old school typewriter (check out her photo on her flickr site) because—in her words (or close to them)—writing on a typewriter takes care and deliberation and thought.
I love that. It completely resonated with me.
And because I know in my own life, I have not been as avid a letter writer as I used to, and because I worry that technology will rule my son's life in the future, and that he will lose a lot of important cultural skills, I have decided that THAT is my mission for Gaia Greetings.
To make annual holiday cards and family letters a more regular occurrence.
Because let's face it, sometimes a brief email just doesn't cut it.